House Style

Another extremely valuable feature of a magazine is its house style, which is also known as its colour scheme. This is a plan of the colours mainly occur in the magazine and what they will connote to the readers. As for the house style of my magazine, I decided to select varied colours, yet, not a wide range of colours. To elaborate, in total, there are four colours that are currently going to be part of the colour scheme; grey, blue, white and black. I have chosen these colours because they are the ones that are usually associated with technology and I thought that they would be befitting for the magazine which would cause it to look more appealing.
As for the effect that these colours have on the reader, I desired to investigate the colours I chose separately and make note of what mood is presented by each one. Below is a fairly simple list – in no particular order –  of all the colours, along with what mood and effects are created for the reader, their connotations and my reasoning behind select these specific colours.

·         Grey – In terms of my magazine, the colour Grey creates a calm mood yet it causes the reader to feel as though the information they are consuming is of some importance. In addition to this, this colour connotes simplicity but also sophistication at the same time. This is because Grey is not a harsh colour nor is it complicated as it is merely the difference between Black and White.

·         Blue – Moving on to the next colour; Blue is a very popular colour and it produces a mood of tranquil and peacefulness and motivates the consumers to feel relaxed.  Furthermore, Blue often connotes loyalty; however, it can also signify coldness and depression in certain conditions. This I because Blue is a primary colour and it is soft, alike the ocean and sky.

·         White – The third colour, White, builds up a somewhat innocent and pure mood and implies to the reader that the details they are reading are reliable and helpful; even perhaps modest in a way. Additionally, this pigment suggests neutrality and can partner with any other colour. This is because White is a colour that is frequently referred to as “blank” and has the ability to compliment all colours.

·         Black – This is the colour that creates a relatively powerful mood and causes the consumer to infer that the information is authoritative, making it seem somewhat of high importance. Moreover, Black is seen as stylish and can insinuate submission or even evil. This is because similar to White; Black is also sometimes referred to as “blank” despite it being much darker.