Finding a Target Audience

Before beginning to take any action towards developing my magazine, it was imperative that I contemplated on who my target audience would be. The main way in which I decided to choose my target audience was by firstly researching what group of people are generally considered as the typical people who practice or are interested in technology, as this is the genre my magazine is included in. After completing this step, I then went on to think about whether these were the exact people that I want to aim my magazine at. As a result, I ended up with a suitable target audience for the magazine; people of any ethnicity, aged 14 to 34 who are either students or unemployed, within the middle class. In addition to these demographics, I concluded that the psychographic group that I would target would be “The Explorer”. This is because people inside this psychographic group are driven by a need for discovery, challenge and new frontiers; they are usually young in nature, if not in reality and Explorers are often the first to try out new ideas and experiences. Explorers respond to brands that offer new sensations, indulgence and instant effects. In brief terms, difference and variation is what they desire and their core need in life is for discovery.

To briefly conclude, the outstanding reason for my choosing this target audience is because typically, younger people are the ones who are usually utilizing and are curious about technology and as they are young, they will most likely be a student or unemployed with more free time compared to employed people.